Backlund, Jonas – The importance of staging a tourism experience

The importance of staging a tourism experience

Backlund, Jonas; 2014 All rights reserved

http://theseus32-kk.lib.helsinki.fi/bitstream/handle/10024/84698/thesis2014.pdf?sequence=1

http://urn.fi/URN:NBN:fi:amk-2014121019249

The aim of this study was to show the importance of staging an experience in the tourism industry. Furthermore, it examined what a beverage experience is and what needs to be taken into consideration when one of these experiences is created