CONCEPTUAL-Framework-hospitality.png

Hostel servicedesign: making the obvious seem extra special

CONCEPTUAL Framework hospitality.pngServicedesign: making the obvious seem extra special

Even when a hostel provides only the most elementary and basic service, these too are called products. Ofcourse they are only a small part of the whole deal. Each element within this deal, contributes to either satisfaction or dissatisfaction and a negative recollection of their stay.

A bed is a bed is a bed, you might think? Through applying different features to your services, the products and the surroundings within you place them, you differentiate from others. A dormitory room with twin-beds, standard room, etc.

Tourism-products

There are 3 levels of tourism products:

  1. The core-product: The essential service or benefit, designed to satisfy the identified needs;
  2. The formal or tangible product: the special offer on sale.
  3. The augmented product: all the forms of added value produced, to make the core-product more attractive.

Complexity

Tourism products can be categorised in different ways. One criterium is the level of complexity, or number of services, embedded within a single offer. You can say you can divide them into simple and compound products.

A good way to let your services standout, is to combine several elements in such a way, that the most important one you want to convey- albeit a “simple” one, stands out.

Basically there are 4 types of simple products:

  1. A service: like guidance, gastromic- or hotelservice, tourist info
  2. An Item: like a guide, map, souvenir.
  3. An object: like a museum, a castle, church
  4. An event: a show, presentation etc.

Simple products can be combined together, to make it into a more complex and advanced product.

Overview Renk on Linkedin