Tag Archives: ambience

Creative hostel?

How creative are you? And your staff?

Hostel guests are primed for gaining new experiences. They have to be actively approached by the hostel staff. Creativity is a very important trait to have for them.

Contrary to cheap and affordable hotels, hostel customers usually seek for a bit more than just a low price. They also want social interaction. Due to the communal character of the hostelpopulation on location, it is easier to control the social situations There is a desire to meet and socialise, with other travelers and with the locals.

Hostels’ customers have usually travelled themselves, have been in other hostels aswell and are familiar with them. They themselves form creativity by their active participation in hostel events. Guests without the urge to communicate that much in hostels but are mostly in search of cheap accommodation, may not engage in efforts to get them participating. This can have a direct effect on the internal use of space and group-agility.

The key element for hostel is ambience.

Your role is everything

Role 1: hostel owner aiming at profits without taking efforts to create a specific marketing environment. Remember, the low cost of stay, is not the defining trait for guests to come and stay at a hostel, you have to provide additional services.

Role 2: The caring and participating hostel owner. They care about ambiance. Many hostel owners have travelled extensively themselves before opening a hostel. They are more familiar with other hostel culture and other travelers. The caring hostel owner is an active participant in creation and is able to weave this into the daily running and operations of his hostel.

So what if you’re in a bad mood? Or your staff is hungover? Being creative and affording to meet your guests, cannot be left to mere chance or spur of the moment. It needs to be an integral part of your servicedesign. This means you have to think it through and know what you’re talking about. It does NOT mean (I can hear you think it… 😉  ) it is veigned and masked performance. Creativity is both spatial and eventual in charactre. Creativity in hospitality includes approaches to space organisation and an active role on your part to build interactions in behavioural and in the marketing environment.

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Interwoven wit custumer experience management. Does that mean it’s all rather fakey? Absolutely not. As long as you’re sinsere and know what you’re doing, where you’re doing it and why.

If it is a family run hostel, it has the capacity of being the most welcoming place possible. However, beware of the wear and tear! Showing routine behaviour to your guests is a killer!

Most hostels do not give a lot of comfort in their design and organisation of space. This is compensated by other traits. The use of themed design or familiar decorations, gives an extra affordance to the internal space of the building. It gives guests an extra- albeit conceptual -livingspace, in which they are invited to move around in and make use of.

Four managerial directions:

(Irina Borovskaya, Mariya Dedova Creativity in hospitality industry: study of hostels.)

Targeted recruitment

Segmentation of customers

Organization of space

Organization of communications