Tag Archives: AO Hostels

Hostels and the city: 5 ways to engage local networks

Hostels and local networks: Scaling up your localness!

You can be a big ass hostelchain or a small and cozy local hostel, running on volunteers, depending on your uniqueness locally. In both cases there are effective and affordable ways of making the most of your localness!

Below are 5 scalable ways to engage local networks with. Scalable in the sense that all 5 of them are reachable for small and big hostels alike!

1) Be a local stakeholder, not (just) an international one

A hostel or cityguiding company, aswell as touroperator, should try and be a local institution. Tapping into the local urban grain actually connects you to the local culture, cultural institutions, startups and local networks;

Source: Bevolo 2016
Source: Bevolo 2016

2) Local culture is a carrier of localness, not of your brand

You’re being all wonderfully local and all that, ofcourse. Remember to see local culture as carriers of localness- your main trait -and not neccesarily lf your brand. Don’t make them wear your t-shirt but BE  the t-shirt; adopt it and it’s underground qualities!

(...) we’ve set up programmes like Stay ‘n’ Play and ClinkCREATIVE which give musicians and artists free accommodation at the hostels in exchange for playing a gig or displaying their work (...) Liam Doyle (Clink Hostels)

3) Use your international network!

Most tourism stakeholders forget to utilise to local stakeholders, that what would give them actual influence: their own international networks!

4) Utilise the non-tangible networks the city has to offer

Where there is culture, there are buildings. Where there are buidings there is place, mobility, perception of practice and hundreds of years of mobility along the same structures. They are more often than not tangible in their form, nor are they easy to discover and address. People around cultural hubs in cities, are highly mobile within different kinds of networks.

Generator Hostels has become known for its successful use of urban, local networks. ClinkNoord in Amsterdam, part of Clink Hostels, try to integrate local culture and art as much as possible within design and events.

www.urbanexploringtours.nl/
www.urbanexploringtours.nl/
Urban grain and tourism-coproductions
Urban Exploring tours seeks to integrate local urban grain into the localness as understood by the travel industry.

The commercial interaction-chain of buying, using and selling, has different rules there, as it utilises ways of reciprocation that run through several layers of exchange and mobilty, often hidden from sight by for instance local habits, festivals, exchanging gifts, producing services and by perceptions of the urban grain.

Artists are wellconnected and move around different networks they don’t neccesarily use directly, but will know when to access through embeddedness and communities of practice.

Liam Doyle of Clink hostels continues:
It gives creativity and collaboration – between tourists and locals, artists and audiences – the chance to flow through our hostels and out into the cities. We really love that and think it makes Clink really unique,
Liam Doyle at WYSE Tavel conference 2016

5) When you’re starting up, why not be a startup?

Since you’re starting out- beit a hostel, a cityguiding company or even just a new local project, why not actually be a local startup?

  • It positions you on the new-and-happening side of entrepeneurship;
  • You can actively penetrate the local businessmarket;
  • Tap into local business-networks and expats;
  • Leverage your ideas and investments
  • Expect to be smiled upon by large community of highly skilled and well networked people.
  1. https://angel.co/amsterdam/online-travel/jobs
  2. https://www.startupfesteurope.com/site/traveling-to-amsterdam/
  3. http://startupamsterdam.org/partner/travel-bird/
  4. http://www.eu-startups.com/2016/03/amsterdam-based-travel-tracking-app-polarsteps-secures-e500k-in-funding/
  5. amsterdam startups-list.com/startups/travel