Tag Archives: mediator

Mediation of homeness

an-introduction-to-marketing-semiotics-8-1024.jpgMediation of homeness

You as a hostel, are the mediator of homeness. Some of these commercially led immersive locative games, miss one very important factor: sense of place. The hostel- although not the actual home of the traveller -is able to recreate a setting that is very near a home situation, familiar to the young backpacker.

Urban is not a corporate word

Urban is not a corporate word

In every city big franchise companies take over part of the touring- aswel as the locative gaming market. They target their audience well and look for places to easily get at them. Gues where? Yup, your hostel is one of these places. Every time you simply point at the rack of leaflets, you are very kindly providing all other parties with customers at your own expense.

Hostels can easiliy provide tours and immersive experiences for their guests.